The first event in the series will take place on Wednesday, 19th March in London. In this highly practical session, award winning author, speaker and podcaster, Daniel Rowles, will guide you through the latest trends, tools and techniques in digital marketing. You’ll leave with a range of tools and techniques that you can take aware and use straightaway, as well as a range of resources to help your digital marketing efforts.

Content includes:

• Latest trends in digital marketing
• Generative AI prompts and tools
• Search and Social Media update
• Measurement and analytics

Who should attend?
If you are looking to improve your marketing skills, or simply learn more about the latest marketing trends, tools, and techniques, then these events are for you, you can expect:

• To receive practical user cases and insights into successful marketing activities.
• Hear from experts in their fields on a range of different marketing topics.
• Meet like-minded professionals to share experience and knowledge.
• Gather insights and take away ideas, tools, and contacts to improve your marketing.

When are they?
To be held once a quarter at the BSA offices in London:

• Q1 2025 - AI and Digital Marketing (19 March - arrival from 17:30)
• Q2 2025 - Brand and Purpose Marketing (Date and time TBC)
• Q3 2025 - Insight and research (Date and time TBC)
• Q4 2025 - Commercial marketing (Date and time TBC)

How much do they cost?
These events are free to attend - open to BSA members only

Who can attend?
Anyone can attend but the events have been designed for those working in marketing looking to improve and enhance their knowledge.  You could be starting out in your career, wanting to enter marketing, or looking to brush up or enhance your skills and knowledge.

Note: Places are limited and are available on a first-come, first-served basis. Arrival from 17:30 for networking and drinks.