The reputation of your society/credit union is one of your major business assets. Particularly in a crisis, the way that you handle the media can make the difference between enhancing your organisation’s reputation and losing it.  In the good times, communicating with the media is still one of the most effective ways of getting your message across to a large audience.              

This one-day programme is especially designed for PR Managers who may have experience of handling media enquiries, but as part of their role may have to evaluate how the society should make use of media opportunities, or handle tricky issues, particularly with the broadcast media.  Delegates will gain practical experience of how to prepare themselves, or their senior executives, for broadcast interviews. At the end of the day you will be able to communicate with more authority and personal credibility, and be able to pitch your society’s or credit union's message at the right level to achieve a more successful outcome. 

No previous media experience is necessary.    

What to expect:

• Interactive format – plenty of opportunity for Q&A’s.
• Practical help with Society messaging.
• Dynamic practical interview session that reproduces the real experience.
• Personal coaching on style and approach.
• Relevant tips to help you prepare Society leaders in the most effective way.
• Group review & analysis – learn from each other.
• Reassurance, that you understand the potential tricks and traps and how to avoid them.  

"Tom was very personable and very good at delivering the training – obviously very educated in this area".

"Tom was really engaging and made the session fun and interesting".

"Really faultless course, really enjoyed it".

(Delegate feedback from our previous course)

Due to the nature of the training places are limited to a maximum of 8 people per course. Places are allocated on a first-come, first-served basis. Further dates can be arranged (subject to demand).

(Registration closes at 17:00 on Friday, 9 May 2025).
Cancellation policy